Use of colors on the web: choose the right ones for your ecommerce website

Color psychology and how we can use it to achieve our goals for our ecommerce

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The colour is one of the elements that most attracts people.
A successful website is also the right combination of colours used.

All we give a certain meaning to colours and feel emotions: all that affects our perception.
That is called Colour Psychology and we must use them to achieve our goals.

When we develop a website we must take into our head to attract as much users as possible, catch their attention and suggest actions to do.
So using colours in the right way can make anything look all the more interesting.

The best solution is to use colours the meaning of which refers to content on our website.

Psychology of colour: some common colours


Blue is a cool colour: it recalls serenity and calm, friendliness and sociability.

Lighter blues can be used with bright and “pleasant” colours to get a “cartoon effect”. Moreover, funny icons and fonts can be used toghether for websites ideal for child items.


Green is a cool secondary colour: it recalls calm and optimism.

Green is the color of nature!

White, Black and Grey

White, Black and Grey are the so called no-colours.

White represents purity, elegance and simplicity.
Black elegance and modernity.
Gray is a neutral color representing elegancy and sobriety.

In the business world is the professional colour par excellence.

We are curious to read your opinion!

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